Why choose me to handle this important business? The question of course in other words would be: who is the right agent for you?  Ultimately it comes down to trust and confidence in the agent's ability to effectively market and then negotiate the best price for your property. It's more than just a business transaction; it is a relationship between you and the agent, and one that you both have to feel comfortable with. I have over 12 years fulltime experience and have sucessfully sold hundreds of homes.

 

Once you have chosen me as an agent, I will ask you to sign either an Exclusive or MLS listing agreement which gives me the right to market your home for the length of time you and I agree upon. An Exclusive listing agreement gives me the right to sell your property and provides no automatic right for any other agency to participate in the sale. An MLS listing always includes the right of all other Toronto Real Estate Board (TREB) agencies to participate in the sale of your property. This increases your market exposure dramatically, from 1 to a few hundred agents and their buyers, to the 20,400 TREB members and all their buyers. Considering the dramatic increase in exposure with MLS, very few sellers opt for exclusive listing contracts. Exclusive listings are still used for those sellers who want to keep their sale “quiet” and are not concerned about a lack of exposure.

 

In some cases, I may recommend a list price that is slightly lower than what you may want in order to get more interest and more offers. In a multiple offer situation, buyers may start to try to outbid each other which ultimately means more money to you. In case, the listing is perceived to be under-valued it will generate more than one offer, driving up the sale price to market value and possibly higher so you would not lower than market value of your house even you under-priced it unintentionally.

Pricing a property isn't just a matter of deciding on a number that sounds right. There are many factors involved, such as the value of other properties in the area, the specifics and condition of your home, and the current market situation in your area. I will be able to access information from TorontoMLS about sold properties in your area that isn't available to the general public, in order to help you come to a decision about pricing.

 

Don't fall into the trap of thinking that your neighbor down the street has an identical house and he got a "X" amount so can you. Your neighbour may have also done a lot of renovations or there may be special features which influenced the sale price. Also, market conditions are always changing from one month to the next.

 

The old adage that you don't get a second chance to make a first impression is no truer than in real estate. Your house needs to exude the sort of curb appeal that will bring in buyers. Sometimes that means bring in a professional who will organize and clean the place, and arrange for repairs, painting or even renting furniture and art if the rooms look a little bare, or unclutter your home by helping you do a little early packing for your move.

 

The key factor in a relationship between you and I is trust -- you have to have trust that I will consider your best interests and give you the guidance you need to make the right decision.